BEST WESTERN® HOTELS & RESORTS INTRODUCES
NEW LINES OF EXCLUSIVE BATH AMENITIES
Company partners with industry leader to bring guests staying at Best Western hotels
exceptionally formulated, environmentally-friendly bath products
PHOENIX (November 9, 2017) – Best Western Hotels & Resorts is pleased to announce an exciting new partnership with one of the world’s largest manufacturers and distributers of hospitality bath amenities, Canada-based Hunter Amenities International. Beginning July 2018, Best Western hotels will feature an exclusive line of premier, environmentally-friendly bath amenities.
“We are pleased to be joining with such a respected organization as Hunter Amenities, as we continue to enhance the guest experience with the results of our brand refresh,” said Ron Pohl, Chief Operations Officer and Senior Vice President for Best Western Hotels & Resorts. “Hunter Amenities is a recognized leader in the hospitality amenities space, and is a company synonymous with trust, quality and loyalty.”
The Best Western® hotels will feature Orgnx® products, a natural line of products with carefully selected, nutrient rich ingredients and no extras or additives. Best Western Plus® hotels will exclusively feature Pharmacopia®. Pharmacopia is a pioneer of natural and organic personal care that was chosen as one of the top names by Town & Country, a magazine centered on style, travel and leisure. Pharmacopia is also highly recognized in the natural and organic personal care category and is sold in top spas and boutiques internationally. Finally, guests staying at Best Western Premier® properties will be treated to Apothia® products, also a top brand, which has been the choice for fashionable trendsetters for 25 years.
“For more than 35 years, Hunter Amenities has pioneered an array of superior hotel amenities around the world,” said John Hunter, Founder and President of Hunter Amenities International. “At Hunter, we are driven by innovation and product excellence, values that align perfectly with those of Best Western Hotels & Resorts. We are excited to celebrate this partnership as we head into the final quarter of the year.”
For more information on Best Western’s new amenity program, please visit BestWestern.com.
About Best Western® Hotels & Resorts:
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200† hotels in more than 100† countries and territories worldwide. Best Western offers 11 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, BW Premier Collection®, and BW Signature CollectionSM by Best Western; as well as its recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western and SureStay CollectionSM by Best Western. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 64 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2017, Business Travel News® ranking Best Western Plus and Best Western number one in upper-mid-price and mid-price hotel brands, and Best Western receiving seven consecutive Dynatrace® Best of the Web awards for its leading hotel website. Best Western has also won nine consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 58 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in J.D. Power’s 2017 North America Hotel Guest Satisfaction Index Study – ranking first in breakfast (food and beverage category) for midscale; and second in overall guest satisfaction. Over 32 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. Best Western’s partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Through its partnership with Google® Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.
* All Best Western and SureStay-branded hotels are independently owned and operated.