Go Undercover With the Disney Channel
Go Undercover With the Disney Channel
Phoenix (May 31, 2016) – Best Western® Hotels and Resorts teamed up with Disney Channel once again this summer to deliver an outstanding online and in-hotel experience. Now through September 4, guests can visit BWSpyMission.com from their smartphone or desktop and engage with a 360 interactive undercover Mission: Vacation video with Zendaya, star of Disney Channel’s “K.C. Undercover.”
The 360-spy mission video allows guests to experience today’s Best Western while earning their own shareable spy badge. The playful video, which includes an all-youth cast, is one of Best Western’s first efforts to showcase its new brand identity to consumers. Guests who enter the lobby of any of Best Western’s 2,200 branded hotels in North America will see a standee* with details about the video, sweepstakes and a visual of Best Western’s soon to be revealed summer television campaign.
“In the year of our great brand refresh, there’s no more powerful partner to help us share our new brand story than Disney Channel,” said Dorothy Dowling, senior vice president and chief marketing officer for Best Western Hotels & Resorts. “This interactive experience, and sweepstakes, is a fun way for us reveal Best Western’s new identity to consumers and highlight our long-standing partnership with Disney Channel.”
Along with the interactive spy-training mission, there will be one lucky winner of the “K.C. Undercover Mission: Vacation Sweepstakes.” The grand prize of the sweepstakes is a spy-themed scavenger hunt in Los Angeles, California, and an opportunity to meet with the show’s star, Zendaya.
Now through September 4, U.S. residents can enter the sweepstakes by texting the keyword “MISSION” to SMS short code 347639 (DISNEY) or by visiting DisneyChannel.com/Mission and following the “How to Enter” instructions. The U.S. sweepstakes was replicated in Canada as a standalone contest, which Canadian residents can enter by texting the keyword “MISSION” to SMS short code 288288 or by visiting DisneyChannel.ca and completing an online registration form.
“Disney Channel’s ‘K.C. Undercover’ is a huge hit with our guests, and partnering to create this sweepstakes will bring fun to our families as they travel this summer,” said Dorothy Dowling, senior vice president and chief marketing officer for Best Western Hotels & Resorts. “Best Western wants our guests to enjoy their summer travel and we hope they have fun going undercover with Best Western and Disney Channel.”
*The standees in the U.S. were created in both English and Spanish, and the Canadian versions include both English and French
ABOUT BEST WESTERN HOTELS & RESORTS
Best Western® Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western℠, Vīb ®, BW Premier Collection® and GLō℠. Now celebrating 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 26 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records regarding awards and accolades, including Business Travel News naming Best Western as the best midscale hotel brand in 2014 and Best Western Plus as the best upper mid-price hotel brand in 2014 and 2015, four consecutive Compuware Best of the Web gold awards for best hotel website, and seven consecutive AAA/CAA Hotel Partner of the Year awards. Nearly sixty percent of Best Western branded hotels earned a TripAdvisor Certificate of Excellence award in 2015.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.